Motivated by the wellness sector's focus on CBD, I embarked on market research for our clients. The distinction between CBD and Medical Marijuana was often muddled, prompting me to initiate a cold call outreach endeavor. This effort aimed to uncover the primary challenges faced by the market. Our findings unveiled a common obstacle: the lack of education surrounding CBD product purchases. To address this, I proactively crafted a comprehensible booklet to empower potential clients in educating their customer demographic. The fruition of this endeavor was our nomination and subsequent win for the esteemed title of Best CBD Book in 2022, an achievement celebrated during the award ceremony held in the vibrant city of Barcelona, Spain.
